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Channel: Intelligence in Life Sciences & Pharma Blog | Aktana
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[Case Study] 6 Guidelines to Build Flexibility into Your Commercial Model

Do you adapt global strategies to local markets or vice-versa? Omnichannel newcomers may be surprised to discover a conservative, bottom-up deployment has drawbacks. “There ends up being a tendency to...

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Elevating Life Sciences Customer Engagement: Four AI Trends to Watch

After navigating unprecedented disruption and adapting go-to-market actions, expectations for customer interactions have fundamentally changed. Companies must be more intelligent and strategic than...

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Deploying Next Best Action at Scale: Exploring the Pharma and Vendor...

3-part Podcast Series Presented by Eularis with Industry Experts Artificial Intelligence is evolving from being an important strategic investment to a must-have at scale today for pharmaceutical...

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Linking Strategy to Execution for NBA Success

Only 52% of surveyed pharma executives say they are successfully optimizing engagement across HCP touchpoints, yet 98% say that it’s important to create and implement an omnichannel strategy. What can...

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How Can You Get the “Best” Out of Next Best Action?

With current economic pressures and tightening market conditions for pharmaceutical companies, it is more important than ever to arm sales and marketing teams with Next Best Action (NBA) solutions to...

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Our appreciation and highlights from Aktana Innovation Xchange 2023!

Thank you for a GREAT inaugural Aktana Innovation Xchange! Aktana is incredibly proud and grateful to have hosted the industry’s best minds who are bringing innovation in AI and machine learning to...

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Making Omnichannel Work: Improving Customer Engagement in Commercial Pharma

Written by David Logue, Chief Commercial Officer at Aktana The evolving customer and stakeholder landscape demands more than just personalized content and an HCP portal – it calls for a collaborative...

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Revolutionizing MedTech Sales: A Surgeon’s Perspective on AI for Commercial...

 A discussion between Dr. Adil Ajuied and Jonny Rawlinson from Aktana The seismic shifts brought about by the COVID-19 pandemic have reshaped the landscape of healthcare, prompting a reevaluation of...

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Navigating the Road Ahead for Medical Affairs Teams in Pharma

  It is an excellent point in time to reflect on the transformative journey of the pharmaceutical industry and the crucial role played by Medical Affairs (MA) teams. There are three top priorities...

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Adobe and Aktana: Integrating In-Person and Digital HCP Engagements for a...

We are very pleased to share a groundbreaking collaboration between Aktana and Adobe. As life science leaders navigate the complexities of the digital age, Aktana and Adobe are working together to...

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